Understanding Ads

There are some ads that make you go "huh?" and you spend precious minutes trying to work out why some advertising executive would have pitched and some marketing executive would have agreed to some approaches.

Case in point:


In case you can't be bothered watching it (and really, if you are Australian and saw some Olympics, then you have seen this one 1000 times) - its "The Stalker" ad courtesy of Jim Beam, where a rather attractive woman and obsession fill your screen for 90% of the time, and Jim Beam is the tag line.

And indeed, it has made us go "huh" many an evening so far - but we think we have cracked it...

It is either

1. advising Jim Beam drinkers that if they ply a pickup with enough of their bourbon, the truth serum will elicit all sorts of truths and they can dodge the bullet of a crazy woman; or
2. advising Jim Beam drinkers that if they ply a pickup with enough of their bourbon, the truth serum will elicit all sorts of truths and they can finally find the crazy woman of their dreams.

Which, of course, moved us into discussing bourbon drinkers we have known and we discovered that there is the crazy girlfriend common denominator - nice to see that the advertising industry has finally embraced "truth-in-advertising" isn't it?

And then we realised that the crazy girlfriends have all had a commonality also - their boyfriends were nutcases.

Now off to cook Sunday breakfast and work on my new thesis - what alcoholic beverage goes with "looking after other people's children" sort of crazy...